Editorial Standards

How we maintain independence and accuracy.

Home Brief is committed to editorial integrity. Our recommendations, assessments and editorial coverage are made on the basis of genuine evaluation — not on payment, relationship or commercial pressure.

Editorial independence

Commercial relationships — including affiliate partnerships and direct advertising — do not influence editorial content. Advertisers cannot purchase positive coverage, request editorial changes or prevent publication of critical assessments. Editorial and commercial operations are separated with a clear brief to all contributors.

How we select what to cover

Editorial decisions are made based on reader interest, search demand, commercial category significance and trend relevance. We do not publish content in exchange for free products, travel or financial consideration. When we receive products for assessment purposes, this is disclosed in the relevant article.

Sponsored and commercial content

Content that has been produced in commercial partnership with a brand or retailer is clearly labelled "Sponsored" or "In partnership with [Brand]" at the top of the page and in any social promotion. Sponsored content follows the same editorial standards as independent content but is produced with commercial input. Readers should never be uncertain whether content is sponsored.

Affiliate links

Home Brief participates in affiliate programmes. When we link to products and you make a purchase, we may earn a commission. This does not affect which products we recommend or the basis of our assessment. Full affiliate disclosure.

Corrections policy

We correct factual errors promptly. If you believe an article contains an error, please contact corrections@athomebrief.com with the article URL, the claimed error and the evidence. We will review and update the article with a correction note if warranted. We do not silently delete factual corrections — they are documented with a date stamp in the article.

Update policy

Buying guides and product reviews are reviewed periodically to reflect changed pricing, availability or new market entrants. Articles carry a "Last reviewed" date. Significant content changes trigger a full review date reset.

AI use

Home Brief uses AI tools in the research and production process as an efficiency aid. All published content is reviewed, edited and approved by a human editor before publication. AI-generated text is not published without substantive human review and editorial ownership.